STARBUCKS Dark Roast Tin 90g

·       The expectation for coffee experience in-home has increased to deliver the same cup of coffee in café.

·       Starbucks® At Home’s proposition is to establish itself as the super premium coffee in retail. With the ambition to grow the premium segment in coffee category, Starbucks® At Home will continue to recruit new consumers by communicating the Starbucks® taste profile associated with the brand, exceptional function or performance and superior style and design (Nielsen Changing Consumer Prosperity Report, 2017).

·       Introducing the new premium Starbucks® Pure Soluble coffee (PSC) range, which replicates the body and flavour of Starbucks® coffee in an instant form for consumers to enjoy their coffee anywhere, at any time.

·       The Starbucks® PSC range consist of two roast profiles: Dark and Medium Roast, using the same high quality Arabica beans as the coffeehouses.