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MAGGI Sambal Tumis 60g
 
MAGGI Sambal Tumis 60g
 
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MAGGI Sambal Tumis 60g

Expired Date : 25 NOV 2020

  • Sambal is a very important part of Malaysian cuisine, and even a staple food (must have) for many.
  • However, the process of making sambal at home requires a lot of work – peeling, chopping onions, garlic, chili and then blending the ingredients together. The challenging part is also the process of sautéing (tumis) until ‘pecah minyak’
  • So there is a strong opportunity for new MAGGI Pes Sambal Tumis that is already cooked and made with fresh ingredients and tastes authentic like homemade.

Feature

Advantage

Benefit

·     MAGGI Pes Sambal Tumis is a paste made with fresh ingredients - onions, chili, garlic and ginger

 

·     Cooked until ‘pecah minyak’ so it is ready to use

 

·     Each sachet comes with a recipe on the back of pack. There are 3 recipes in total – Sambal Udang, Asam Pedas, and Ayam Masak Merah (The recipes are evenly rotated in each display units)

·     Highly versatile – can be used for a variety of dishes from Asam Pedas, Sambal Udang to Ayam Masak Merah

 

·     Authentic taste – just like homemade chili paste!

 

·     Convenient paste that allows mothers to cook delicious food, but with less steps or mess

·     Power of trusted MAGGI brand that will

 

o   Recruit new consumers – especially young working mothers who are always looking for smart and good cooking solutions

 

o   Authentic taste that will drive repeat purchase and grow the recipe solutions category